I have been involved in mentoring and coaching since 1999, in-house consulting since 2002 and external engagements since 2014.  The spectrum of work performed includes the incubation and formation of new businesses at grassroots level utilising anything from seed capital funding, business oversight and improvement projects at executive level, ad hoc consulting to multi-nationals companies, as well as mentoring and developing direct reportees to being appointed as inter alia General Managers and Chief Executive Officers of major establishments.

Apart from the commercial work that I perform, and as a result of my involvement in the renewables sector, I am registered with The Innovation Hub, the Climate Innovation Centre and the South African Renewable Business Incubator (SAREBI) as a business consultant and with the Allan Gray Orbis Foundation as a mentor.

This is what some of my clients had to say:

“I have worked with Anton over a number of years  and found him to be an exceptional manager with a keen, inspired approach to business. He is never content with the “status quo” and is continually striving to improve processes and or tackle new opportunities to improve the business. He is a trustworthy and honorable gentleman who is able to work with multidisciplinary teams at all levels of an organization.” – Andrea Rossi, Senior Executive, Sappi Limited

“AOCon has engaged with Sologix for a number of years and have, through our engagements, systematically taken the next steps in enhancing the business in a very challenging industry and at a very challenging time. We have grown in size, revenue and presence and put this down to the mentorship and value proposition that Sologix has provided to us. At AOCon, we believe that we are the sum of our parts- and we count Sologix as one of an integral part of those that makes us the unique team that we are.” – Graham Cursons, AOCon Consulting Engineers

“We confirm that the work done was of an excellent standard and exceeded our expectation. It was very professionally done and delivered within the agreed time frame.” – Alex Mngomezulu, Swaziland Investment Corporation

“Anton has the key principles of a great teacher: the ability to simplify seemingly difficult ideas, years of practical experience, passion for his subject matter, patience with his students and excitement for the field and his students’ success. He delivers proof, session after session, that entrepreneurship can, and should, be taught. His input has led to the scaling of four companies in Oneiroi Investments’s portfolio, and his insight has proven immeasurable in value. We highly recommend Anton and Sologix.” – Theo Pistorius, Oneroi Investments

“As a business-owner in the creative sector, I tended to think that all the answers to Mielie’s problems lay in developing yet more products or refining existing products. Anton showed me the value of studying my records in order to see where the business was headed and how to make small but incisive changes that would affect the outcome dramatically. He also developed custom business tools, such as a pricing tool that I still use on a daily basis. He is a patient and enthusiastic coach and I can wholeheartedly recommend him to anyone who needs a pragmatic, down-to-earth lens on their business.” – Adri Schütz, Mielie

“Meeting with Anton is something we always look forward to. When we first met Anton in 2015 he was a client of ours. We built him a website for his coaching business and it was important for us to capture not only his wealth of knowledge and skills, but also his personality. We were inspired by his passion for businesses and the people who run them. So inspired, in fact, that we signed up to be one of his clients.

The greatest value we get out of our sessions is having someone we trust with strong financial knowledge and experience who can act as a sounding board. At the same time, Anton understands the human side of running a business, and will often say things like, “Just remember, you’re allowed to be a whole somebody.”

His input into all facets of our business, using GrowthWheel as a framework, has helped us build strong foundations while keeping an eye on where we want to take Pomegranite.” – Sarah Gurney and Liz Fletcher, Pomegranite

“Having consulted a for a few years for a business owner where Anton is the business coach, I observed remarkable results. Anton has not only improved the business results, but created lasting positive change in the people I’ve known him to coach. His way of working practically with individuals and teams to become a better, and then the best version of themselves, is noteworthy. Even though Anton has a vast array of business models in his arsenal of tools, I have never known him to make anyone fit the model, but he rather adapts the model to fit the individual.” – Stian de Jager, Trussvision

“Understanding Finance is a MUST-DO short course for all entrepreneurs and small-to-medium business owners or managers. The concepts taught are vital for any business, and are easily conveyed with fresh perspectives. I would highly recommend it.” – Stian de Jager, Trussvision

“We had the pleasure to meet Anton at a business start up master course hosted at SAREBI in 2016. We attended the course as part of our strategy to roll out a new division and improving our then five and a half year old start-up company.
The Business Model Canvas and GrowthWheel toolkit combined with Anton’s understanding and invaluable business coaching experience was exactly what we needed. The toolkit is practical and easy to understand, yet it enables one to focus on the areas that adds the most value and growth at a given time, essential for any company. Since 2016 we have successfully rolled out the new division, increased our product and service offerings, hired management and operational staff, opened a operational office in a new city and upgraded to more streamed lined IT systems by using many of the principles in the toolkit and getting advice/coaching from Sologix.

We highly recommend Sologix’s solutions and encourage all entrepreneurs do their online courses and/or make use of their business coaching services.” – Jean du Toit, Eco Heat Equipment

“I recently signed up and enrolled in the Elevator Pitch course you offer on your website and honestly speaking I am certainly happy that I did.

Generally speaking many people find these kinds of courses boring and dragging which ultimately leads one to just walk away from it, but your courses are so user friendly, your wording and terminology is so simple, straight forward and concise that I found myself getting so excited just to see what’s next, one does not need a degree or higher education etc to understand the message and teaching you give through the course because its that simple and exciting.

This course was very informative to me personally being in a sales environment and out there in the market that I have since started working on my own sales pitch. The best part of it all is that one can apply the information and teaching in all walks of life doesn’t matter if it is in your career or your personal life.

This course was the first of its kind to me personally and certainly not the last.

So kudos to you Anton for making such a brilliant course available to me, I certainly look forward to my next step with you.” – Percival Jacobus

“I really enjoyed the preparation with the excellent slides and audio provided ahead of the discussion and evaluation. It covers all the essentials of finance in an engaging and informative manner. The course was very practical and I would definitely recommend this to non-financial managers.

I learnt that finance doesn’t have to be convoluted and complicated, that accounting systems can be altered to suit the business and not every paperclip and washer need to be accounted for.” – Hugo Smith, Operational Director

“Super comprehensive. Crosses the t’s and dots the i’s. In my humble opinion, also a great reality check, even for the seasoned entrepreneur.” – Roger Sobotker, Business Owner on Business 101 Basics

“Concise, yet comprehensive. Conveys valuable pointers and insights. Well worth completing.” – Roger Sobotker, Business Owner on Understanding Finance

“Anton was and is a great human being with lot of experience and always willing to be of assistance and asking those probing questions that makes one rethink hard about the business idea and everything related to the business idea.” – Mzikabawo Msolo, Managing Director

“The instructor was incredibly passionate about the course and will be able to up anyone’s game.

The Sarebi Masterclass helped us to think more about the daily operations of the business, financial feasibility and also emphasised the importance of engaging with customers. I would highly recommend this programme.

No matter how long you’ve been in business there is always more to learn. I’ve thoroughly enjoyed the Masterclass Program and look forward to applying what we covered in class.

The Masterclass quickly helped me to determine the viability of a conceptual business and helped me to avoid the common pitfalls.” – Sarebi Masterclass participants on Business 101 Basics

“Innovus engaged with Anton Pretorius from Sologix as business coach in June 2018 to accelerate some of its own commercial initiatives. Subsequently, Anton has also been involved in a number of activities in our startup ecosystem as facilitator, business coach and mentor.

The GrowthWheel tool used by Sologix has proven of great value because of it being practical to apply in a business environment while being industry agnostic. In addition to this practical toolbox, Anton brings a wealth of knowledge, experience and relatability.

I would not only recommend him as business coach, but also to coach other business coaches.” – Stefan du Toit, Innovation and Commercialisation Strategist, Innovus, Stellenbosch University